---
title: Monument brand (collab with Serious Business), a note by Arthur Galvão
url: https://arthurgalvao.work/notes/monument-brand
lang: en
---

# Monument brand (collab with Serious Business), a note by Arthur Galvão

> Oct 27, 2026. Posted on [X](https://x.com/arthurgalvaorl/status/2115220709722984588), [LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7520986008419663872/), [Instagram](https://www.instagram.com/reel/DfBAB0NRfJ1/)

Markdown version of https://arthurgalvao.work/notes/monument-brand, the same content as the page, for AI agents and language models.

Monument is live, another one with the team at SERIOUS.BUSINESS.

A brand for an independent TV production company from Salt Lake City, drawn from the rock formations of Monument Valley: bold, solid forms with a warm, playful edge, from the posters and decks to the website.

We designed it back in 2024, crafted from scratch, with no AI involved.

Thanks to the whole team at SERIOUS.BUSINESS, Huy Phan, André Ponce, Ashley Cabulagan and Marty Patch.

Live site: https://monument.tv/

[All notes](https://arthurgalvao.work/notes.md)