---
title: Obliant rebrand: Figma flyover, a note by Arthur Galvão
url: https://arthurgalvao.work/notes/obliant-rebrand-figma-flyover
lang: en
---

# Obliant rebrand: Figma flyover, a note by Arthur Galvão

> Aug 6, 2026. Posted on [X](https://x.com/arthurgalvaorl/status/2085335077500903852), [LinkedIn](https://www.linkedin.com/posts/arthurgalvao_another-figma-flyover-this-time-of-the-obliant-ugcPost-7490975054764158976-PlA4/)

Markdown version of https://arthurgalvao.work/notes/obliant-rebrand-figma-flyover, the same content as the page, for AI agents and language models.

Another Figma flyover, this time of the Obliant rebrand.

The project covered the whole arc: renaming, strategy, positioning and verbal identity, then the visual identity, guidelines, go-to-market assets, website and motion.

And as you've probably noticed by now, Figma organization isn't a quirk for me. On a project with this many fronts, it's what keeps the team fast.

The full case has been live for a while, if you want a closer look: https://revelatio.studio/project/obliant

[All notes](https://arthurgalvao.work/notes.md)