---
title: Serur rebrand: strategy to site for a 30-year firm, a note by Arthur Galvão
url: https://arthurgalvao.work/notes/serur-rebrand
lang: en
---

# Serur rebrand: strategy to site for a 30-year firm, a note by Arthur Galvão

> Aug 4, 2026. Posted on [X](https://x.com/arthurgalvaorl/status/2084647999867605064), [LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7490411843069435904/)

Markdown version of https://arthurgalvao.work/notes/serur-rebrand, the same content as the page, for AI agents and language models.

We rebranded Serur.

Strategy, positioning and verbal identity first, then a new visual identity, a new design language and a new website. All of it built together with their marketing leadership.

Serur is a law firm with 600+ people and 30 years of history. We've been their innovation partner for almost 3 years, so this rebrand ran deeper than a fresh coat of paint: we knew the firm from the inside.

And the part I enjoy most is that the team has been seeing results since the launch.

[All notes](https://arthurgalvao.work/notes.md)