---
title: Vitable Health brand system (collab with Serious Business), a note by Arthur Galvão
url: https://arthurgalvao.work/notes/vitable-health-brand-system
lang: en
---

# Vitable Health brand system (collab with Serious Business), a note by Arthur Galvão

> Jul 23, 2026. Posted on [X](https://x.com/arthurgalvaorl/status/2080392478964810229), [LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7486157859970473984/)

Markdown version of https://arthurgalvao.work/notes/vitable-health-brand-system, the same content as the page, for AI agents and language models.

Vibrant and dynamic. That was the direction for the Vitable Health brand, a project we did in collaboration with Serious Business.

It starts with a custom typographic logotype. From there we built the full system: color palette, typography guide, graphic device, custom illustrations and iconography, all consistent across every application.

It's all live on their site: https://www.vitablehealth.com/

[All notes](https://arthurgalvao.work/notes.md)